Family support defines lowest tier of the K-12 school market Posted on December 13th, 2012 by Heather Clayton Staker

Entrant firms with modular online-learning courses should consider targeting students from highly supportive families before they try to serve disadvantaged youth. Here’s why: When a new market coalesces, companies develop highly integrated products that, while not good enough, come closer to satisfying customer’s needs than any of their competitors (see Michael Horn’s article, “Is the […]